Lover app
Lover was the first FDA Safer Technologies Program-approved sex therapy app.
Role
Consultant, writer, copy editor
Type
Brand style, UX copy, blog content, newsletters, social media
Client
Lover app
Year
2021
The Lover blog
Part of redefining Lover’s brand centered around injecting its content with peer-reviewed research — and personality. I drew on medical journals and my decade-plus of experience as a sex journalist to update and streamline content to reach new audiences. In my first 90 days as a consultant, I improved the following KPIs:
+95%
page views
+125%
unique visits
Content editing before and after
The Lover app UX writing
One of Lover’s distinguishing features was user profiles that asked, “What kind of lover are you?” I reimagined a set of these profiles to align with contemporary language around sexuality and the brand’s evolving style. This update aimed to:
Modernize the app’s tone and feel
Improve user engagement and self-reflection
Provide a personalized experience for each user
By rewriting this key UX element, I helped transform a central app feature to better resonate with Lover’s target audience. The updated profiles encouraged users to explore their sexual identities in a positive, shame-free environment, supporting the app’s mission to promote sexual wellness and education.